Popups can boost conversions, but if used incorrectly, they frustrate users. This article explores the best timing for displaying popups to enhance UX and increase sales.
When to Show Popups Without Annoying Users?
Popups are a powerful conversion tool, but poor timing can drive visitors away. To make them effective, display popups at the right moment and in the right context.
1. After Some Time on the Page
Showing a popup immediately is a bad idea. Wait 15-30 seconds to let users engage with your content first.
2. On Exit Intent
Exit-Intent technology triggers when a user is about to leave. Offer a discount, freebie, or ask for feedback to retain them.
3. On Scrolling (Scroll-Triggered)
A popup after 50-70% scroll indicates interest. It’s a great time to suggest a newsletter signup or promo code.
4. After Reading Content
If a user reaches the end of an article, offer a downloadable guide or subscription option.
5. On Repeat Visits
For returning visitors who haven’t converted, show a personalized offer (e.g., "10% OFF your first order").
6. During Inactivity
If a visitor is idle for 30-60 seconds, trigger a helpful popup: "Need help?" or "Grab your free ebook!"
What to Avoid?
❌ Too many popups
❌ Intrusive mobile popups
❌ Popups with no clear value
By following these strategies, you can boost conversions without annoying your audience.