Learn how to effectively segment your audience for push notifications. Discover 10 proven segmentation methods that increase CTR by 40-70% with real-world examples.
1. Core Segmentation Types
1. Demographic
- Age groups (18-24, 25-34 etc.)
- Gender (male/female)
- Location (country, city)
Example: "Moscow only: 2-hour delivery available"
2. Behavioral
- Visit frequency (new/returning)
- Purchase history (product categories)
- Activity level (inactive users)
Example: "You'll love these new arrivals in Cosmetics"
3. Technical
- Device type (iOS/Android)
- Browser (Chrome/Safari)
- OS version
Example: "Android exclusive: Download our new app"
2. 10 Powerful Segmentation Methods
- By subscription date
- New (<7 days) → welcome series
- Old (>30 days) → re-engagement
- By cart activity
- Abandoned cart → reminder
- Previous buyers → cross-sell
- By interests
- Viewed electronics → new tech arrivals
- Read blog → new articles
- By engagement level
- Active (frequent clickers) → exclusives
- Inactive (>14 days) → special offer
- By time of activity
- Morning users → deals before 12 PM
- Evening users → offers after 6 PM
- By customer status
- VIP → personalized offers
- New → brand introduction
- By traffic source
- Social media → relevant content
- Search → product offers
- Seasonal preferences
- Summer/winter products
- Holiday shoppers
- By language
- English/Russian speaking users
- By subscription type
- Free → upsell
- Paid → exclusive content
3. Segmentation Tools
1. Built-in push service features:
- DMPilot (geo, device filters)
- OneSignal (behavior-based segments)
- Pushwoosh (AI segmentation)
2. Integrations:
- CRM systems (Salesforce, HubSpot)
- Analytics (Google Analytics, Amplitude)
- CDP platforms (Segment, Lytics)
4. Implementation Guide
- Collect data (analytics, CRM, surveys)
- Identify key segments (3-5 main groups)
- Set up automation (drip campaigns per segment)
- Test and optimize (A/B tests within segments)
5. Effective Segmented Campaign Examples
For e-commerce:
"Anna, your cart item is now 20% off!"
(segment: women, abandoned cart, clothing category)
For SaaS:
"Your trial expires in 24 hours"
(segment: active trial users, day 6)
For media:
"New research: How AI will transform your business"
(segment: subscribers who read tech articles)
6. Common Segmentation Mistakes
- Over-segmentation (<100 users)
- Not updating segments regularly
- Ignoring behavior changes
- Sending identical messages to different segments
Segmentation Checklist
- Key audience segments defined?
- Automated workflows set up?
- Data refreshed regularly?
- A/B testing implemented?
- Segment performance analyzed?
Pro Tip: Start with 3-5 core segments and gradually expand. Use automation tools to manage complex segmentations efficiently.
Results: Proper segmentation boosts CTR by 40-70% and reduces opt-outs by 2-3x. Focus on delivering hyper-relevant content to each user group for maximum impact.