Learn how to create high-converting push notifications with proven tips on text, design, and timing to boost engagement and CTR.
1. Short and Catchy Headline
🔹 5-7 words max – e.g., "50% Off Today Only!"
🔹 Use emojis to grab attention (🔥, 💎, 🎁)
2. Clear Call-to-Action (CTA)
🔹 Be specific: "Buy Now", "Learn More"
🔹 Avoid vague phrases: "Click Here" → "Claim Your Discount"
3. Personalization
🔹 Add user names or interests: "John, Exclusive Deal for You!"
🔹 Use geo-targeting: *"2-Hour Delivery in New York!"*
4. Optimal Timing
🔹 B2C: 12 PM–3 PM & 6 PM–9 PM (lunch/evening)
🔹 B2B: 9 AM–11 AM & 3 PM–5 PM (work hours)
5. Images and Buttons
🔹 Images boost CTR by 20-30%
🔹 Two buttons (primary + secondary): "Buy Now" + "Read Reviews"
6. A/B Testing
🔹 Test different headlines, timing, and CTAs
🔹 Ideal text length: under 120 characters
7. Audience Segmentation
🔹 Segment users by:
- Behavior (views, purchases)
- Location (city, country)
- Device (mobile/desktop)
Conclusion:
High-performing push notifications = brevity + personalization + perfect timing. Test and optimize!