Automation of push notifications: scripts and triggers

1. Core Types of Automated Push Campaigns

1. Behavioral Triggers

1. Abandoned cart (1-3 hours later)
2. Product views (24-hour reminder)
3. Re-engagement (after 7 days inactive)

2. Customer Journey

1. Welcome series (5 messages over 14 days)
2. Post-purchase (thank you + cross-sell)
3. Win-back (for inactive users)

3. Content Triggers

1. New articles/products (RSS automation)
2. Price drops (on watched items)
3. Expiring offers (subscriptions, deals)

2. Top 7 High-Converting Scenarios

1. eCommerce: "Cart Recovery Flow"

1. 1h: "Forgot something? Your cart is waiting!"
2. 24h: "Today only: Extra 10% off your selection"
3. 72h: "Last chance - items selling fast!"

Result: +35% recovered carts

2. SaaS: "Activation Drip"

1. Immediately: "Welcome! Start with this guide"
2. 48h: "Haven't started? Try these features"
3. 5d: "Your trial expires soon - upgrade now"

Result: +28% paid conversions

3. Media: "Content Nurture"

1. New sub: "Top 5 most-read articles"
2. 3d: "New story in your favorite category"
3. 7d: "Exclusive for loyal readers"

Result: +50% engagement

3. Automation Tools

1. Native Solutions

1. DMPilot: Chains, RSS automation
2. OneSignal: Advanced workflows
3. Pushwoosh: AI send-time optimization

2. Integrations

1. CRMs (HubSpot, Salesforce)
2. Analytics (GA4, Amplitude)
3. eCommerce (Shopify, WooCommerce)

4. 5 Rules for Effective Automation

1. Personalization (name, behavior history)
2. Optimal timing (test intervals)
3. Message limits (3-5 per sequence)
4. Segmentation (different flows per group)
5. Continuous optimization (analyze & adjust)

5. Trigger Message Examples

Cart abandoners:

"Your items are reserved! Complete checkout - free gift inside"

Post-purchase:

"Thank you! Here's your next-order discount"

Inactive users:

"We miss you! Come back for an exclusive offer"

Implementation Checklist

1. Key touchpoints mapped?
2. Triggers configured in your platform?
3. Personalized templates created?
4. Timing intervals tested?
5. Performance tracking enabled?

Pro Tip: Start with 2-3 basic flows (cart recovery, welcome, win-back), then expand complexity gradually.

Results: Automation boosts conversions by 25-40% while reducing manual effort 5-7x. For maximum impact, combine behavioral triggers with hyper-personalized content tailored to each user segment.