How to avoid spam in push notifications

1. Optimal Sending Frequency

Industry Recommendations:

1. E-commerce: 2-4 per week
2. Media: 1-2 daily
3. SaaS: 1-2 weekly
4. Games: Up to 1 daily

Key Rule: Always maintain at least 4 hours between notifications.

2. Content Personalization

How to Avoid Generic Spam:

1. Use names: "John, your personal discount is here!"
2. Leverage behavior history: "The product you viewed is now cheaper"
3. Geo-targeting: "2-hour delivery available in New York!"

3. Relevance Control

Anti-Spam Filters:

1. Send only to users who showed topic interest
2. Exclude inactive users (30+ days without activity)
3. Segment by interests (product/content categories)

4. Quality Content Standards

Signs of Good Push:

1. Clear benefit: "30% off Nike sneakers"
2. Exclusivity: "Subscriber-only early access"
3. Usefulness: "5 tips for choosing a laptop"

Spam Example: "Buy something from us!"

5. Unsubscribe Options

Must-Have Elements:

1. Visible "Unsubscribe" link in every message
2. Simple browser settings instructions
3. Opt-out tracking for audience segmentation

6. Time Restrictions

When NOT to Send:

1. 10 PM - 8 AM (user's local time)
2. National holidays (unless holiday-specific offer)
3. More than once per 4 hours

7. Perception A/B Testing

How to Check for "Spammy" Feel:

1. Test different wording
2. Track both CTR and unsubscribe rates
3. Conduct focus group surveys

8. Trigger-Based Instead of Broadcast

Smart Trigger Examples:

1. Abandoned cart (after 1 hour)
2. Return after 7-day absence
3. User's birthday

9. Technical Parameter Control

What to Verify:

1. Delivery rates (any browser blocks?)
2. Landing page load speed
3. Cross-device display correctness

10. Feedback Analysis

"Spamminess" Metrics:

1. Unsubscribe growth (>5% monthly = warning)
2. CTR decline (<2% = revise strategy)
3. Support complaints

11. Subscriber Education

Proper Subscription Presentation:

1. Clearly explain benefits during opt-in
2. Show examples of future notifications
3. Offer preference controls ("Choose topics")

12. Seasonal Adaptation

Special Periods:

1. Black Friday: may increase frequency
2. January holidays: reduce activity
3. Summer: shift sending times to mornings

Anti-Spam Checklist

Before sending, ask:

1. Is this truly useful to the specific user?
2. Am I sending too frequently?
3. Does the message have clear value?
4. Can I add personalization?
5. Is unsubscribing easy?

Key Takeaways

Golden rule: Push notifications should feel wanted. Focus on relevance, personalization and value - not just send volume.

💡 Pro Tip: Use services with AI analytics (like DMPilot Pro) to automatically determine optimal frequency and content for each user segment.