Learn how to increase your average order value using push notifications. Discover actionable strategies, message examples, and automation tips to boost your revenue.
Push notifications aren’t just for reminders — they can be a powerful tool to boost your average order value (AOV). Here are proven strategies that work for online stores, SaaS platforms, and subscription services.
1. Personalized Upsells
When a user shows interest in a product, trigger a push offering relevant add-ons:
- “Complete your set with a matching phone case and screen protector”
- “Upgrade to a bundle and save 20%”
2. Product Bundles and Packages
Offer pre-made bundles that deliver more value:
- “Buy 3, pay for 2 — add one more to your cart”
- “Get a free gift with orders over $50”
3. Urgency and Limited-Time Offers
Create urgency to encourage higher spending:
- “Free shipping on orders over $75 – ends today!”
- “15% off when you complete your purchase within 2 hours”
4. Use Dynamic Push Flows
With tools like dmpilot.ru, you can automate push campaigns that:
- Respond to user behavior (browsing, cart actions)
- Suggest upgrades or higher-tier plans
- Remind customers about value-added offers
5. A/B Test Your Messages
Every audience reacts differently — test to find what works:
- Discount formats: “15% off” vs “Save $10”
- Visuals: emojis, icons, numbers
- Timing of delivery
Conclusion
To increase AOV, it's not just about getting users to buy — it's about inspiring them to buy more. Well-timed, personalized push notifications can gently nudge customers toward bigger baskets and better offers.