How to use emoji in push notifications

1. Why Emoji Work in Push Notifications

✅ Grab Attention – Colorful icons stand out in a crowded notification feed.

✅ Convey Emotion – A single emoji can replace words (e.g., 🔥 = urgency, 🎁 = gift).

✅ Boost CTR – Emoji can increase click-through rates by 20-30% compared to plain text.

2. Best Emoji for Different Use Cases

1. Sales & Discounts: 🎁 💰 🔥 🛍️
2. News & Updates: 📢 📰 🎉
3. Order Alerts: 🚚 📦 ✅
4. Welcome Messages: 👋 😊 🌟
5. Urgent Notifications: ⏳ ⚠️ 🎯

Pro Tip: Use 1-2 emoji max per notification—overdoing it looks spammy.

3. How to Add Emoji in DMPilot

1. Manual: Copy-paste emoji directly into the title/description.
2. Templates: Use dynamic placeholders like 🔥 New post: {title}.
3. A/B Test: Compare performance of notifications with vs. without emoji.

4. High-Converting Examples

1. “🎁 30% OFF today only!”
2. “🚀 Your order is on the way!”
3. “📢 Big news: Check out our update!”

Key Takeaways

✔ Emoji make push notifications more eye-catching and engaging.

✔ Match emoji to your message’s intent (e.g., urgency, excitement).

✔ Test and optimize—track CTR in DMPilot to see what works best.