How to write catchy headlines for push

1. 12 Proven Headline Techniques

1. Use Numbers

"5 Ways to Save $200" → 23% more effective than generic versions

2. Create Urgency

"🔥 Only 3 hours left: 40% off" (time limit)

"Last 2 spots for webinar" (quantity limit)

3. Personalization

"John, your exclusive offer inside!" (+18% open rate)

4. Ask Questions

"Want 30% off?" → 40% more engaging than statements

5. Strategic Emoji Use (1-2 max)

✅ "🎁 Your gift awaits!"

❌ "🎁🔥💎📢 Huge sale!!!"

6. Specifics Over Generics

Bad: "Special offer"

Good: "50% off Nike Air Max"

7. Pain Point Address

"Tired of overpaying for shipping?"

8. Create Curiosity

"You won't believe what we've prepared..."

9. Exclusivity

"Subscribers-only early access"

10. Clear Benefit

"How to save 1 hour daily? Read inside"

11. Mistake/Fix Approach

"Oops! Here's your 25% discount" (cart abandoners)

12. Trend Leverage

"How AI will transform your business? Learn first"

2. Ready-to-Use Headline Formulas

1. Number + Benefit
2. "3 Ways to Boost Sales by 70%"
3. Question + Solution
4. "Want more clients? We have answers!"
5. Scarcity + Offer
6. "Until May 15 only — free shipping"
7. Error + Compensation
8. "We messed up! Here's 20% off"
9. Urgency + Value
10. "24-hour flash sale: Premium course 60% off"

3. What Doesn't Work

1. ALL CAPS ("HUGE SALE!!!") → triggers spam filters
2. Clickbait without substance
3. Overly long (>7 words)
4. No clear benefit
5. Excessive exclamation points

4. A/B Testing Headlines

What to Test:

1. With vs without emojis
2. Question vs statement
3. Length (5 vs 8 words)
4. Benefit type ($ vs % savings)

Test Example:

5. Industry-Specific Examples

E-commerce:

"Your cart is waiting! Complete checkout & save 15%"

SaaS:

"Your trial expires in 2 days"

Media:

"Just published: Elon Musk's explosive interview"

Gaming:

"New level unlocked! Claim your bonus now"

Perfect Headline Checklist

1. ≤7 words ✓
2. Clear benefit ✓
3. Emotional hook ✓
4. Content-match ✓
5. A/B tested ✓

Pro Tip: Maintain a swipe file of 50-100 high-performing headlines and continuously update it based on performance analytics. Test different styles weekly to identify what resonates best with your audience. For time-sensitive offers, always include the expiration timeframe in the headline itself.