Optimal time to send push notifications

1. General Timing Guidelines

Best overall hours:

1. 10:00-11:00 AM - peak activity (people checking emails/messages)
2. 12:00-2:00 PM - lunch breaks
3. 6:00-9:00 PM - evening leisure time

Worst times:

1. 11:00 PM-7:00 AM (risk of annoyance)
2. 8:00-9:00 AM (morning rush)
3. 3:00-5:00 PM (post-lunch productivity dip)

2. Industry-Specific Recommendations

🛍️ E-Commerce

1. 11:00 AM-12:00 PM - impulse buying
2. 7:00-9:00 PM - evening shopping
3. Saturday 10:00 AM-12:00 PM - decision-making time

Example:

"🔥 Today only! 30% off entire catalog" (send at 7:30 PM)

💼 SaaS/B2B

1. 10:00-11:00 AM - start of workday
2. 3:00-4:00 PM - afternoon slot
3. Tuesday-Thursday - most active days

Example:

"Your trial expires in 2 days!" (send Tuesday at 10:15 AM)

📰 Media & Content

1. 8:00-9:00 AM - morning reading
2. 5:00-6:00 PM - commute time
3. Sunday 11:00 AM-12:00 PM - leisure time

Example:

"New article: 5 productivity hacks" (send Monday 8:15 AM)

🎮 Mobile Games

1. 6:00-8:00 PM - evening gaming
2. Weekends 12:00-2:00 PM - weekend activity

Example:

"New level unlocked! Play now!" (send Saturday 1:00 PM)

3. Frequency Guidelines

Recommended:

1. News sites: 1-2 daily
2. E-commerce: 3-5 weekly
3. SaaS: 1-2 weekly
4. Games: up to 7 weekly (varying triggers)

Key rule:

Minimum 4-hour gap between notifications

4. Seasonal Adjustments

Special periods:

1. Black Friday: increase frequency (5-7 pushes)
2. Holiday season: 12:00-3:00 PM and 7:00-9:00 PM
3. Summer months: shift to morning slots (9:00-11:00 AM)

5. Finding Your Perfect Timing

3 Analysis Methods:

1. A/B Testing
2. Send identical pushes at different times → compare CTR
3. User Activity Analytics
4. Use Google Analytics (Audience → Engagement)
5. Geo-Targeting
6. Automate sends based on time zones

6. Trigger-Based Notifications

Immediate sends:

1. Abandoned cart (30-60 mins after exit)
2. Order confirmation (instant)
3. Personalized recommendations (post-view)

Trigger example:

"You left items in cart! Only 2 left!" (send 1 hour after exit)

Key Takeaways

Ideal timing depends on:

1. Your industry
2. Audience geography
3. Seasonality
4. Specific offer

Pro Tip: Start with standard time slots, then refine through A/B testing.

🔧 Tool Recommendation: Use services with scheduled sends (like OneSignal or DMPilot) for automation.