Learn how to make your push notifications GDPR compliant. Get expert tips on obtaining consent, data storage, and avoiding fines for EU communications.
GDPR Requirements for Push Notifications
1. Legal Basis for Processing
You must have one of these:
- ✔️ Explicit consent (recommended)
- ✔️ Legitimate interest (limited use cases)
Example compliant request:
"Receive discount alerts and updates? [Allow] [Decline]"
Link to Privacy Policy
Implementation Guide
1. Two-Step Opt-In Process
- Information layer showing:
- Benefits of subscribing
- Privacy Policy link
- Equal-sized action buttons
- Browser permission prompt (after consent)
2. Consent Management
Must include:
- 1-click unsubscribe
- Consent change history
- Data export/erasure
Special Considerations
1. Behavioral Targeting
Requires:
- Separate opt-in for tracking
- Clear disclosure in privacy policy
2. International Transfers
When sending from outside EU:
- Implement SCCs (Standard Contractual Clauses)
- Ensure adequate data protection
Compliance Checklist
- Obtained explicit consent? ✔️
- Easy unsubscribe option? ✔️
- Consent records maintained? ✔️
- Updated Privacy Policy? ✔️
- Data processing agreements? ✔️
Penalty Risks
Non-compliance may result in:
- Fines up to €20M or 4% global revenue
- Legal action from data subjects
- Reputational damage