Push notifications help retain customers and boost engagement in loyalty programs. Effective scenarios and automation tips for marketers.
Loyalty programs work best when customers remember them. Push notifications are the perfect tool to regularly remind users about their participation, benefits, and new opportunities without overwhelming their communication channels.
Why Push Is a Must-Have for Loyalty
- Instant delivery: messages appear immediately on users’ devices
- Personalization: tailored by segment, interests, and past purchases
- Automation: trigger notifications based on events (points earned, promotion endings, etc.)
Effective Push Scenarios
- Bonus reminders:
- “You have 500 points expiring in 3 days — don’t miss out!”
- Achievements and tiers:
- “Congrats! You’ve reached Gold status — enjoy even more perks.”
- Personal offers:
- “Exclusive 10% off for loyalty members — valid until the end of the week.”
- Re-engaging inactive users:
- “We miss you! Come back and get 300 welcome bonus points.”
- Gamification:
- “Open this push — a surprise gift awaits you 🎁”
Tip: Avoid Turning Loyalty Into Spam
Maintaining balance is key: don’t overwhelm subscribers and let them control notification frequency. With dmpilot.ru, you can easily segment your audience and manage sending frequency to avoid annoying “push storms.”
Push notifications enhance loyalty programs — especially when focusing on quality, not quantity.