Discover how push notifications help drive sales, boost engagement, and retain users in e-commerce, media, and SaaS. Real use cases and practical strategies.
Web push notifications are one of the most effective direct communication channels with users. But their true power depends on how well they are tailored to each specific industry.
Let’s break down how different sectors — e-commerce, media, and SaaS — are using push notifications to solve real business challenges.
E-commerce: More Sales and Repeat Purchases
For online stores, push notifications act like reminders and virtual salespeople. They can:
- Bring users back with abandoned cart reminders, increasing recovery rates by up to 30%.
- Drive sales with instant notifications about promotions, flash sales, and limited-time offers.
- Improve customer lifetime value through automated sequences and personalized offers.
Example:
An online marketplace implemented a sequence: welcome message → cart reminder after 2 hours → 10% discount after 24 hours. Result: 28% increase in conversions.
Media: Higher Engagement and Traffic Return
For news and content platforms, push notifications are all about retaining visitors and boosting session frequency.
- Breaking news alerts help reach audiences in real time.
- RSS automation sends updates automatically when new content is published.
- Segmentation by topic, location, and device ensures content relevance.
Example:
News24 used topic-based segments (politics, tech, sports) and tripled their CTR from 4% to 12%.
SaaS: Activation and Retention Boost
For SaaS products, push notifications are essential to drive user activation, onboarding, and retention.
- Welcome sequences help educate users after signup.
- Feature reminders re-engage inactive users.
- Product updates and announcements keep users informed and engaged.
Example:
An analytics tool sends a sequence: welcome → how-to guide → tip of the day. New user engagement increased by 45%.
Why DMPilot Works for Any Industry
DMPilot provides a powerful push notification platform that adapts to any scenario:
- Full automation and drip campaigns
- Advanced subscriber analytics
- Flexible notification builder
- Developer-ready API and integrations (Slack, Telegram, Webhook, etc.)
Conclusion
Push notifications aren’t just browser pop-ups — they’re a growth engine. Whether you run an online store, media site, or SaaS platform, a well-executed push strategy can become your top-performing channel.
Try DMPilot today — fast setup, no coding required.