Learn how to use push notifications at every stage of the sales funnel — from awareness to loyalty. Drive growth with smart automation using dmpilot.ru.
Push notifications are no longer just about alerts — they’ve become a powerful tool in every stage of the customer journey. When used strategically, they help you lead users step-by-step through the sales funnel and boost conversions.
1. Awareness Stage: Catch Their Attention
At this top-of-funnel stage, the goal is to spark curiosity. Use push notifications to share valuable content, trending products, or special offers that drive users to engage.
Example:
“Welcome! Here are 5 trending products you’ll love.”
2. Consideration Stage: Engage and Inform
Now that users know your brand, it’s time to nurture them. Send notifications that highlight product comparisons, customer reviews, or revisit products they've browsed.
Example:
“Still thinking about those headphones? See how they compare to the top-rated model.”
3. Decision Stage: Encourage Action
This is the moment to seal the deal. Use urgency, discounts, or limited-time offers to drive conversions.
Example:
“Only today — 15% off the item you viewed!”
4. Post-Purchase Stage: Upsell and Support
After purchase, continue the conversation. Send thank-you messages, product tips, or complementary product suggestions.
Example:
“Thanks for your order! Want 20% off a matching case?”
5. Loyalty Stage: Build Long-Term Relationships
Reward loyalty with personalized deals, birthday messages, VIP-only offers, or useful content to keep your audience engaged.
With dmpilot.ru, you get all the tools to seamlessly integrate push notifications into your sales funnel — including segmentation, automation, dynamic content, and real-time analytics.
Conclusion:
Push notifications are a critical part of the modern marketing stack. When thoughtfully integrated into the sales funnel, they guide users forward and increase the lifetime value of every subscriber.