Discover how to set up effective retargeting with push notifications. Increase conversions, recover lost visitors, and boost ROI with personalized messages.
1. What is Push Notification Retargeting?
Push retargeting is a technology to re-engage users who visited your website but didn't complete target actions (purchases, sign-ups, etc.).
Key Advantages:
- 95%+ delivery rate (higher than email)
- Instant visibility (unlike banner ads)
- Behavior-based personalization
2. 5 High-Converting Retargeting Scenarios
① Abandoned Cart Recovery
Trigger: Added items but didn't checkout
② Product View Follow-Up
③ Post-Purchase Upsell
④ Inactive Subscriber Reactivation
⑤ Personalized Recommendations
3. Optimization Best Practices
✅ Ideal Send Times:
- Ecommerce: 7-9 PM local time
- B2B: 11 AM-1 PM
✅ Optimal Frequency:
Max 2-3 retargeting pushes per week
✅ CTR Boosters:
- Strategic emoji use (🔥 🎁 ⏳)
- FOMO triggers ("Only 2 left", "Ends tonight")
- Dynamic personalization ("{name}, your {product} is waiting")
4. Real-World Case Studies
Case 1:
Electronics retailer:
- 23% cart recovery rate with 3-step push sequence
- 17% increase in average order value
Case 2:
Online course platform:
- 40% more sign-ups from incomplete form visitors
Key Takeaways
Push retargeting excels at:
- Recovering lost revenue
- Increasing customer lifetime value
- Strengthening brand recall
Pro Tip: Start with automated cart recovery flows, then expand to other high-intent segments.