Seasonal push campaigns help increase sales through timely messaging. Ready ideas and examples for any business. How to use push notifications for holidays and seasons.
Seasonality is a powerful lever in marketing. People are more willing to buy products and services tied to specific dates, holidays, or seasons. Push notifications help remind your audience at the right moment. Below are ideas and proven scenarios.
Why Seasonal Campaigns Work
- Users expect activity during these periods
- Purchase motivation is higher
- Limited time increases urgency
- Thematic promotions are easy to market
Ideas for Seasonal Push Notifications
🎄 Winter / New Year
– Gift guides with delivery options
– Last hours of New Year sales
– Cozy discounts for cold days
💘 Valentine’s Day
– Gifts for him and her
– Date ideas
– Buy now — get it by the holiday
🌸 Spring
– Refresh your wardrobe for the new season
– Time to change: spring offers on services
– Spring discount marathon
☀️ Summer
– Top products for vacations
– Travel deals
– Best summer sales
🎓 September / Back to School
– Prepare for school with us
– Everything for office and study
– Autumn refresh
🎃 Autumn / Halloween / Black Friday
– Scarily good discounts
– Only this weekend
– Secret Black Friday coupons
Example Seasonal Campaign Flow:
- 7 days before — teaser notification
- 1 day before — reminder and call to action
- On the day — “last chance” message
- After the event — “what you missed” + new offer
Using dmpilot.ru, you can launch such push campaigns in just a few clicks: scheduling by dates, audience segments, image support, and dynamic headlines.
Conclusion
Seasonal push notifications are a simple way to stay relevant and boost sales at the right time. Use the ideas above as a foundation and adapt them for your audience.