Learn how to use push notifications to increase sales, retain customers, and automate your marketing. A step-by-step guide from subscriber collection to automation flows.
What is Push Marketing?
Push marketing is a method of instantly delivering messages to users via push notifications. These can include offers, news, reminders, or welcome messages — right on the user’s screen, even if your site is closed.
Why Push Notifications Work
- Up to 90% open rates
- Instant delivery
- No email or phone required
- Work across devices and browsers
- Effective for eCommerce, SaaS, media, and more
How to Start with Push Marketing
1. Install the Pixel on Your Website
Start by adding a short script to your website. With dmpilot.ru, this takes just a minute and allows you to begin collecting subscribers immediately.
2. Set Up a Subscription Widget
Customize your opt-in widget. Choose the style, position, and message. A clear and attractive offer will convert more visitors into subscribers.
3. Segment Your Audience
Don't just collect subscribers — collect data. With dmpilot, you can segment by location, device, browser, language, referrer, and more.
4. Create and Send Notifications
Write a compelling title and message, add an image, action buttons, and a URL. Use personalization with custom parameters like {name} or {city} for higher engagement.
5. Automate with Sequences
Build automation flows for new subscribers:
- After 5 minutes: Welcome message
- After 1 day: Helpful content
- After 7 days: Product offer
- After 30 days: Come-back discount
6. Track Performance & Improve
Use analytics to monitor clicks, delivery rates, and subscriber activity. A/B test your headlines, visuals, and timing. With dmpilot, this data is available in real-time.
When to Use Push Marketing
- 🔔 Flash sales and limited-time deals
- 🛒 Cart abandonment recovery
- 📰 News and content updates
- ⏰ Event and webinar reminders
- 👋 Welcome and onboarding flows
- 📚 Education and lead nurturing
- 🎯 Behavior-based engagement
Best Practices for Push Marketing
- Don’t overdo it — 1–2 notifications per day is ideal
- Provide value, not just promotions
- Allow for quiet mode or opt-out options
- Test everything: text, images, timing
- Use Spintax and personalization for variation
Conclusion
Push marketing is a powerful, fast, and cost-effective tool. It helps boost sales, increase retention, and automate communication at scale.
With dmpilot.ru, you can launch, manage, and optimize push campaigns easily — no coding required.