What conversion rate is normal, and when should you start optimizing? This article explores industry benchmarks, key influencing factors, and proven ways to boost conversion rates for websites, landing pages, and e-commerce stores.
Conversion rate (CVR) is a key metric for any website, but what percentage is considered good? It depends on your industry, traffic source, and goals. Let’s break down the numbers.
1. Average Conversion Rates
- E-commerce: 2–3% is average, 5%+ is excellent.
- Landing pages (leads): 5–10% is solid, 15%+ is outstanding.
- Email signups: 1–3% is standard, 5%+ is high.
- SaaS / B2B (demo requests): 3–7% is good, 10%+ is top-tier.
2. Factors Affecting Conversion
- Traffic source (organic often converts better than paid ads).
- Design & UX (mobile-friendliness, loading speed).
- Strong CTAs (clear, action-driven buttons).
- Trust signals (reviews, SSL, money-back guarantees).
3. How to Improve Conversion?
- A/B testing (headlines, button colors, layouts).
- Simpler forms (fewer fields = higher conversions).
- Urgency tactics (countdown timers, limited offers).
Conclusion: A "good" conversion rate beats your industry average. Even a 0.5–1% boost can significantly impact revenue.